If we ran Volvo, we would add a big luxury model like its chairman wants

In an article last week in the Financial Times, Volvo’s new Chinese Chairman wanted to take on Mercedes, BMW, etc on their top of the line cars like the 7-series, S-class etc.  This is highly profitable in the industrly and also very popular in China.  It was not done before under Ford because they did not want to go against their other brands Jaguar (also sold to India’s Tata Moters).  The got the right guy for the job, Stefan Jacboy is the new Chief Executive and he was the former US head of Volkswagen which made Audi China’s largest luxury grand.  This strategy will be discussed by the board on September 14th.  Volvo’s S80 has been successful in China (it is a mid-size executive car) expecting to sell 15,000 cars this year.

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