If we ran Amazon.com, we would reduce the shipping cost of multiple items from the same seller like half.com does

So I went online today to buy two new books from the shortlist of the Financial Times and Goldman Sachs Business Book of the Year Award. Just kidding, I was buying two of my missing Street Fighter comics…:

Street Fighter 2: The New Challengers on Amazon
Street Fighter 2: The New Challengers on Amazon

Street Fighter Volume 2: The New Challengers

Street Figher 3: Fighters Destiny on Amazon
Street Figher 3: Fighter's Destiny on Amazon

Street Fighter Volume 3: Fighter’s Destiny

.. that I needed to finish reading so I could start reading the new Street Fighter comics that were just released by Udon.

Anyways, since these have been around for a while, I thought I’d try to get them used and took a look at half.com and amazon.com. I wanted to buy from the same seller to save on shipping, and luckily, there was a seller on both amazon.com and on half.com who was selling these two books. I decided to go with Amazon since it seemed the prices on the books were slightly cheaper, but right when I got to checkout, I noticed something annoying: the price of shipping the books didn’t drop even though they were from the same seller. There is no way it would cost $7.98 to ship both of these books – it should cost like $2 or $3.

Street Fighter Volume 2 (Street Fighter (Capcom)) – Ken Siu-Chong
$8.24 – Quantity: 1 – Usually ships within 1-2 business days
Sold by: sameseller

Street Fighter Volume 3: Fighter’s Destiny (Street Fighter (Capcom)) – Ken Siu-Chong
$8.77 – Quantity: 1 – Usually ships within 1-2 business days
Sold by: sameseller

Items: $17.01
Shipping and Handling: $7.98

Total Before Tax: $24.99
Estimated Tax: $0.00

Now look at the order on half.com (what I went with):

Street Fighter 2 : Ken Sui-Chong (Paperback, 2006)
Seller: sameseller (209817 Feedback is 100,000 or greater)
Price: $8.39
Media Mail: $3.49

Street Fighter 3 : Ken Sui-Chong (Paperback, 2007)
Seller: sameseller (209817 Feedback is 100,000 or greater)
Condition: Like New
Price: $8.95
Media Mail: $1.89

Total: $22.72

The moral of the story? If you’re a customer, go to Half.com if you need to buy multiple used items from the same person. If you’re amazon.com, start giving a discount on shipping if buying multiple products from the same seller.

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